Microsoft says its Grand Theft Auto IV Xbox 360 marketing campaign will be on the same scale as Halo 3’s
The platform holder’s UK promotional campaign begins this week with lifestyle press and web advertising before hitting TV screens this weekend. It will run through and beyond the game’s April 29 worldwide release.
“Rockstar will naturally be doing their own campaign to launch what obviously will be a massive title for them, but Microsoft sees GTA IV as a fantastic title to showcase how great Xbox 360 is,” said Stephen McGill, Xbox UK’s head of gaming and entertainment.
“As such you can expect a large awareness campaign from us, showcasing how great GTA IV on Xbox 360 is, and what great value the Xbox 360 console is too. Our campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTA IV on Xbox 360 over the coming weeks.”
“Rockstar will naturally be doing their own campaign to launch what obviously will be a massive title for them, but Microsoft sees GTA IV as a fantastic title to showcase how great Xbox 360 is,” said Stephen McGill, Xbox UK’s head of gaming and entertainment.
“As such you can expect a large awareness campaign from us, showcasing how great GTA IV on Xbox 360 is, and what great value the Xbox 360 console is too. Our campaign is the same sort of scale as our Halo 3 campaign last year so you can expect to see and hear a lot about GTA IV on Xbox 360 over the coming weeks.”
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