Monday 20 August 2007

Breaking: More Info in on Paramount's Move to HD DVD


Paramount has issued a press release providing more details on the studio's just announced move to support HD DVD exclusively.
According the the press release, the studio will exclusively support HD DVD format on a worldwide basis, including all movies distributed by Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films, as well as movies from DreamWorks Animation, which are distributed exclusively by Paramount Home Entertainment.
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The studio says it will launch its exclusive HD DVD program with the release of 'Blades of Glory' on August 28th (a release which was previously announced for both formats), and will follow with two of the biggest grossing movies of the year 'Transformers' and 'Shrek the Third.'
The press release attributes the decision to "an extensive evaluation of current market offerings, which confirmed the clear benefits of HD DVD, particularly its market-ready technology and lower manufacturing costs."

Now I'm beginning to understand from a business point of view(spirtlorre)

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